Abercrombie & Fitch London

Abercrombie & Fitch London

2 24 Reviews


Clothes & Fashion in London - Mayfair
7 Burlington Gardens, Mayfair, London, W1S 3ES
+44 (0) 20 7297 9400
http://www.abercrombie.com

Abercrombie & Fitch is a US fashion retailer with the store in Burlington Gardens its UK flagship store. The shop sells a range of casual clothes for men and women, including polo shirts, cargo pants and jeans.
Tags: accessories, casual, fashion shops, jeans, models, t-shirts




Abercrombie & Fitch London Reviews


Love the brand, not the service - I love Abercrombie and Fitch Brand, after recent experience from their NYC store I was excited to see their London store in Burlington Gardens. From entering the store was much like my previous experiences except for one girl who from the looks of her dress code was more of a supervisor than a sales assistant. Who opening said in front of me that she could not be bothered to and did not want to ask or go and see if they had my size available in the particular item i was wanting. I had to constantly wait around and was only told that they didn't have my size in either color once i asked them. I work in a high end brand company and if this happen in on of our stores i know it is not acceptable customer service for such a brand. Its a shame as everyone else who worked there was very nice and helpful as i experienced in NYC. Just shows that one person can prompted a review like this.  
Tags: Abercrombie and Fitch, bad customer service

Rating  2

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Nice clothes, poor service - I must admit, I do like the clothes in Abercrombie. However, the style and quality of the company's products does not give them the right to mistreat their customers, predominately employing rude staff and forcing customers to queue at the door in many of the Hollister (Abercrombie's "little brother")and Abercrombie stores around the world(although, to be fair, I have never been forced to queue at the London store). Infact, and no offence intended, I feel that the last reviewer's view is typical of the arrogance of Abercrombie's staff. They are not interested in the complaints of customers, and will instead discredit and demean the consumer, going to any length to clear accusations about themselves and make themselves appear competent. Most complaints are met with an indifferent reply, implying that if the customer doesn't like it they should go elsewhere. When a customer threatens to complain to head office staff seem to just say "go on then", probably because they know that complaining to Abercrombie is virtually impossible, with no option to complain on their website and no address to write to, as far as I can see.

In any business the customer should be king. Unfortunately, Abercrombie does not seem to adopt this fundamental principle of business. Finally, I feel that the shops are too dark, it is simply too hard to see what one is buying if it is on a lower and darker shelf; but I guess, once again, that if I don't like this then I should just "go elsewhere". In my opinion, for the same price or a little more one could shop in a designer store with far superior customer service. In Emporio Armani, minutes away from Abercrombie, the shop is bright and airy, the staff are exceptional and each customer is treated as they deserve to be. I will still make purchases from Abercrombie, after all I like the clothes and that is the most important thing, but if I am ever to spend serious money the customer service needs a tweak.  

Rating  3

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Worker - As a previous worker at Abercrombie & Fitch, London, I have a few comments to make regarding some of the reviews left on here. Firstly, one of the reviews claims to state that the shop is filled with models who are 'great on the eye, but not a lot between the ears'. To be quite honest, to link that in any way to customer service would be an utterly ridiculous statement to make: having achieved a first in Law from Oxford University, means that I was certainly one of the models within that shop that was probably a lot more intelligent than a couple of people on here. Many of my other colleagues also had degree's from top London and international universities, and I find it very offensive to see these ridiculous comments posted on here as a deterrent to any individual wishing to visit the store. In reference to the lady complaining (at quite some length) of the lack of customer service level within the shop, i'm sure if you had any appreciation for how a large retail store works, you would understand that reserving one item of clothing isn't inherently possible in a shop that sees up to 3000 people pass through it on a Saturday afternoon. What the individual said to you over the phone is what every individual who is trained by Abercrombie & Fitch is trained to say (including me). To anyone on here who feels as though 'us cockney saaf end boys' were rude to you, I apologise, however I personally feel as though the customer service I gave as a model in that store was better than any customer service I have ever received in any shop in London, or the UK for that matter. Rant over.  

Rating  5

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nice clothes - nice clothesnice clothesnice clothesnice clothesnice clothesnice clothesnice clothes  
Tags: abercrombie fitch outlet, abercrombie hoodies, abercrombie outlet

Rating  5

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http://www.aberclombie.com  
Tags: abercrombie and fitch, cheap abercrombie online store

Rating  2

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help!!! - does anyone know where the models of this store are from? or where there is a list of their names, or something? if you know, please please tell me!

and personally, i thought it was (Scuse my languagE) AWESOME!!! it was sooo exotic and exciting. and perfect mood mnuch? and so CREATIVE! i mean, which other store has done that? ???? none has dared! and it's pretty impressive how all their employers are MODELS, and i got really good attitudes from them. my friends dad asked the male models at the door a couple of questions and they responded really nicely. and two of the female models helped me heapsss with picking the right size for me and stuff! it was awesome! naywya i REALLY REALLY, REALLY want to know a list of the nmaes of the employers working there... anyone :D?  
Tags: models

Rating  5

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Question - does anyone know if they have a kids section there?
  

Rating  2

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OMG! - Had the most shockingly bad customer service at Abercrombie in Mayfair, firstly I called to try and locate an item (I don't live in London and didn't have the time to wait for a delivery from the USA, my fault, I know!) and was told by some saaaaaf London oik that it was 'company policy, love' to not action stock checks on the phone for customers, because they can't guarantee that goods will be there when the customer arrives and no, they don't 'hold' items either. Fair enough, in that case I will shop elsewhere as I can't be sure they will have what I need so why would I bother? 'oh don't worry love, if it's in stock online then it will be in stock here' well ok then! My partner travelled across London to the store, calling me when inside, I thought he was in a night club and had to shout so he could here me. He told me that all the 'exceptionally pretty' male 'assistants' were standing around in a store which was huge, dark and void of other customers. Not one 'model' approached him so he took his helpful print out from the Abercrombie website and asked a 'model' if they had it in stock. 'I don't know' was the reply 'try the customer service desk' which was around the corner. The 'Model' on the customer service desk stated 'I don't know if we have it in stock, we can't do stock checks' - what, not even if I am in the store and I have money burning a hole in my pocket?! My partner then managed to locate the item himself, but as predicted, the size we required was not available. So again, he asked for help and was told 'we ain't got none of those' and when asked if he could go and check in the stock room, the reply was 'naaa, I know we ain't as I checked last weekend' - so no weekly deliveries of new stock at the Mayfair store then! I have just tried to send a complaint via the website and can't even fit a suitable sized 'letter' on their customer service contact facility - and there is no customer complaint section on the website! The sheer arrogance of the company and it's staff is over whelming. As someone has already said, the age target for this store may be 16-25 but it's us over 30's who have the well paid jobs needed to pay for this over priced gear. Never again will Abercrombie and Fitch get my money, I don't care how much my daughter wants the latest A&F hoodie!!  

Rating  1

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Not as bad as expected - After reading some of the reviews on this site I was expecting a bad experience when visiting A&F in London but I was pleasantly surprised. Having visisted many A&F stores across America I knew what to expect of the A&F shopping experience namely the dark lighting, loud dance music and easy on thr eye good looking staff with not alot between the ears.

Usually I would not buy A&F products in this country due to the expensive prices but I was given 3 items for Xmas which were brought in the USA which were to small I had no receipt and no tags. The staff were very helpful and with no questions asked gave me store credit allowing me to exchange the items straight away.

I was very pleased with the service.  

Rating  4

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disagree! - i totally disagree with every bad thing said about this shop.
i went last weekend (a week before christmas) and yes it was packed, and there was a queue to get in, but what do you expect from a popular shop? there is such a thing a health and saftey!
when i got in (the queue wasnt that long, only about 10 mins) there was a model there for pictures, this pleased alot of people of cfourse. the shop was very warm, but it was full of people, and there was alot of good looking staff around, but that is what abercrombie and fitch is known for, it has to have its name and be known for something, therefore it is know for its gorgeous staff and models, the staff were extremely polite and helpful, giving us directions to where the items were, and asking us if we were ok. even making jokes, they were very polite people! the shop was dark, but not as dark as i expected, after reading the reviews i thought it was going to be pitch black, it was not at all, there was enough light!
therefore i think that is a great shop, the staff are very polite and helpful, and it is a well worth trip!  

Rating  5

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Avoid this place ! - I was unfortunate enough to have to visit this "shop" to buy a jacket for my teenage daughter. What a nightmare ! Very dark so you can't see any of the clothes, colours, sizes etc. The shop assistants looked very good but were useless as they had obviously been employed for their looks rather than brains ! Whenever I asked them a question they just looked blank and carried on dancing (yes dancing-I think maybe A&F are trying to create a nightclub theme here but this is not a nightclub) It was really hot with no windows and the air was thick with aftershave. The queue to pay was about 40 people deep with only 3 people serving and it took me over an hour to buy 1 item. Add to this the thumping really loud music and this was hell on earth. The only people it will appeal to are teenagers who are more interested in appearance rather than substance. They didn't even have a tape measure to measure the clothes-in a clothes shop ! Retailers as pretentious as this should be very careful as teenagers may like it but is us parents who hold the purse strings and I for one will NEVER EVER visit this so called shop again.  

Rating  1

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Badly Managed - Bad points first.. Too many staff members just standing around. We queued for about 25 minutes for the changing rooms downstairs (there were only 5 or 6) For a shop so busy and so huge I was shocked.

I asked one staff member about the underwear sizes and what was the waist size of them, he said is it not on the box to which I replied no, otherwise I wouldn't have bothered you standing there doing nothing. He didn't know and went back to standing there looking hot..

Then we had to queue for the cash registers which was lovely.. We were queuing downstairs for about 20 minutes when we were told to go upstairs because the queue was shorter... Yeah right, we were snaked around the store making it very difficult for anyone to get the the shelves.

An hour later we made it into the room where the 2. Yes 2 cash registers were. There were 3 but obviously one of the 20 employees standing around were too busy..

Apart from that. It was really good. The building is so beautiful, I loved the smell of the fragrance and the beautiful people working there! The clothes are great and they had all sizes on display so I don't have to ask anyone anything apart from the size question above.

Was there for 2 1/2 hours though which was a bit of a 'mare. So make sure you have time before you go!  

Rating  3

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ABERCROMBIE RUDE STAFF - I had a probelm with some gifts and rang the store and spoke to a very nice man who told me to send in via courier and they would offer me a gift card....Very happy at his service i sent via courier to then take a call from the store some days later that i was given the wrong information and they would send them back me to and i would have to make a 120 mile trip to London to return. A few days later and still no items back from abercombie so i called the store 0207 297 9400 and after over 4 hours of calling they picked up the phone. I was told to call a guy called Tom who was in charge of any customer services issues and was located in the offices above the store on 0207 025 1554 as this was his direct number and he was in charge of customer service. Having left 2 voicemails for him to return my call and no cal i called the store again and they assured me they would get him to call that day. Call he did. He accused me of never leaving voicemails and was a totally vile man. Rude is not the word and i have never been spoken to like that before and his end line was we dont want customers like you and never shop here again. I think it was the case i was making a complaint against the store. I called back some hour later as he put the phoen down in me and left him a voicemail on his direct number above as the matter was not resolved. Some time later that afternoon he called my mobile and left me that most disgusting rude message to which i have now saved and will somehow load it to the net so you can all hear the great customer service abercrombie offers here in the UK. I then took a call from a very nice girl who said she was really sorry and had over heard the guy leaving me a voicemail and as it was her last day there here was the number for the general manager of the store in London. His direct number is 0207 0251538 and his name is Mike Merfield. It seems that abercrombie shop staff are abused as much as there customers so if you have any problems with this very unfriendly store call the top man direct just like i have today and we will see if he returns my call.....Im sure he will loved to take our calls on his direct number so give him a call today and complain direct!!! I have now placed the recording of the converstaion on YOU TUBE so please listen to how abercrombie talk to there UK customers on the phone!!!  

Rating  1

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Staff Were Helpful. - I have been to the stores over in America and fully rate them. I was on a trip to London with my mum and dad, i wanted to go to A+F in London for awhile and found out where it was... Quite a expensive part of London, Mayfair. But finding the shop wasn't easy, you could smell the Perfume / Cologne. But you couldn't tell it was A+F it looks like a very old hotel, inside is extremely dark, they have but dark blinds over the windows they have little sections going off to different clothes which makes it very busy. (May i just mention i went oon a Saturday in the summer... Not near christmas, and it was still heaving with the general public.) Also it is very hot aswell, they have very loud thumping music, which isn't very helpful if your trying to think about things. The system they have for queing is very silly, you have to queue once to actually queue?!? Then once you get near the tills you are waiting for atleast 20 minutes to be served, there where at least 12 staff not doing any thing behind the counters. But on the other hand the staff are very useful when you ask them where things are situated, the clothes are very good quality, and i thought that the bonus was that at the entrance of the shop there is a very good looking man top less with a 6pac stomache, which they take a photo of with you stood next to him which you get keep. Next time i want to shop at A+F i think i shall stick to the America A+F's.  

Rating  3

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go far west for good service! - Try visiting the store in Anchorage Alaska as I did last week. It was in an ordinary shopping mall, nowhere fancy. The service was excellent and the young assistant was so apologetic that the fleece/hoodie I was buying for my granddaughter was not a sale item. I went armed with a downloaded photo of what she wanted and within twenty minutes we were in and out of the (brightly lit) store with exactly what was needed.I only looked up the UK web site to see how the prices compared but nothing came up on screen except in dollars.  

Rating  5

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nice clothes shame about the shop! - been wanting to go to this shop for ages ,had read many reviews and thought it could nt be all THAT bad ,it was ! its absolutly heaving with people,its so dark you cant see what colour you looking at,and the staff all love themselves ,i found one really nice girl who was only too pleased to help but apart from that they all have attitude, i asked a lad to help me find a certain size flipflop and it was way too much trouble for him i love abercrombie clothes its such a shame its not nice to shop in the london store ,put more lighting in ,give the staff customer service lessons and it would be much nicer !  

Rating  2

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Customer Service? What Customer Ser - I do not live in London but was planning to go specifically to buy something from A&F. I wanted to be sure the items were in stock and was hoping they would hold them for me for a day to be sure I didn't have a wasted journey. I rang them and was told they "don't do stock takes on the telephone". They were totally unhelpful and obviously have never heard of customer service. Won't be buying from them that's for sure!  

Rating  1

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dear god.. - DO NOT BOTHER... am guessing it gets better after the christmas shopping period is done with, but jeez, a 100m queue just to get in.. an employee who was trying his hardest to encourage the queuers to stay told me it was a 45 minute wait to pay for anything once you've got inside. I mean why would you? The clothes are overpriced and bland...even by American standards. Really not good enough as a retail experience frankly!
  
Tags: overpriced bland US clothing

Rating  1

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Get in Line, stay in line - Having visited the store twice, once yesterday but saw the line disappearing around the corner, i thought id come back today and still the line curled around the corner.... but i was sadly desperate for perfume - how desperate i hear you ask well. I finally made it into the store full of beautiful people, beautiful people not doing very much though just standing looking um well beautiful. I collected my perfume plus a few other bits and pieces that I thought I should get as xmas gifts and prepared to take them to the till. That was my third mistake!!! the line for paying was about an hour long!!!! by this time having made mistake number one yesterday by even thinking i should go there and mistake number two today by standing in line waiting to go in again so a sale was lost. Not enough tills just too many people standing around laughing with each other looking pretty and they are the staff. I will go to New York or Miami and get no lines and more helpful staff oh and more tills. My advice is dont go to the london store unless you have an hour or two to spend in a line snakeing around the store to pay for goods that you have lined up for outside the store.  
Tags: J.T

Rating  1

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watch your umbrella - The day we went it had been raining so we had our
umbrella.The lady wouldn't let me take it in the
store.I said OK,she told me it was her job to look after them.After a quick look round we came back to get our umbrella...Gone the lady looking after it said she gave it to a nice American couple because now it was raining.She suggested we
go to their hotel to get our umbrella.Yes it was a good expensive one,but the lack of help was amazing by the staff.

The next day we came back to speak to the manager
she was rude and unhelpful,she said they don't handle complaints.She gave us the phone number in
America.....
NO THANKS  
Tags: watch your stuff

Rating  1

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How do I become Mr or Ms. Cool? - 26.11.08
ABercrombie & FITch have all the answers.

This is a great and unique shopping experience. Great location in the heart of London. A very cool ambience. enticing decor. Spacious. Upbeat music. Friendly staff and lots of help to find what you need. Best of all - the clothes are cool.

Go on - because you are worth it!

;-)

11.12.08
I revisted ABercrombie today...it is still soooooo cool...  

Rating  5

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Abercrombie Best Shop In The Wrold - i think they are great they always say do you need help or anything i love the music it is great and the dancers at the top are great and the man at the front of the hop WOW !!!!!

ABERCROMBIE AND FITCJ  

Rating  5

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Its true the place is hilarious!. - Ok well basically a friend of mine wanted to go and check out the store to buy a pair of jeans!, firstly from the outside you would have no idea it was the abercrombie & fitch store, but we could smell the place from a half mile away, and crowds gathered around the place like it was a mecca!, once inside, as stated in the very accurate comment below, I too could not wait to get out, at one point we were nearly stampeded by groups of french school children franticly racing to grab handfulls of abercrombie items like there lives depended on it. the whole place was in the dark with lighting only on the shelves containing clothes, I can only presume this is to stop the staff gazing at themselves in the mirrors instead of serving any customers, also some of the staff were positioned on balconys just to dance, it was all very shallow and sad, but there are plenty of sad and shallow people so im sure the place will do well, personally id rather die than have to enter the place ever again.  
Tags: shallow, sucked, vain

Rating  2

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Are we in LA? - This place is hilarious! I can’t believe the LA scene has migrated into the A&F store in Mayfair. Semi-naked men in the doorway with chiselled bodies – that was the best part for me – across from a bespoke tailor off Savile Row! Britney meets Stella.

I went on a Saturday to see what all the hubbub was all about and to confirm the exorbitant prices I’d also heard. As soon as I entered I wanted to leave. Like any store in Central London on a Saturday, it was packed. And packed with teeny-boppers and older men. Hmmm, do older men really shop there or is it an excuse to see the hot women they employ (wasn’t there a discrimination lawsuit in the US against the type of people they hired? Must be 1) young 2) anorexic thin 3) chiselled body 4) model-like features.)

The 3rd thing I noticed after the hot boy greeter and the clientele was the clothes: summer clothes and jeans. I didn’t see one sweater or anything warm. So I guess we are in LA except it’s 5 degrees outside.

The building itself is gorgeous. They did a really nice job on the inside. In fact, it felt like I was in a dance club but surrounded by clothes: blaring dance music, tall ceilings with different staircases and rooms; a 15 person queue for the fitting rooms; and did I mention the beautiful sales people? They even had mural art that at first glance you think is really old but then you look at it again and it’s all A&F type people with shirts off and skimpy clothes. Funny!

I refuse to pay £50 for a t-shirt when I can get the same one in the US for half that, and I’m not their demographic anyway. I don’t wear logos and the only A&F item I would buy is a tank top for yoga but even those were £25.

This one is trying too hard but if you want a laugh, check it out. You will think you’re in Hollywood.  

Rating  2

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